Growth

Growth KPIs: analytics not wired yet — see Phase 26 Week 1 task 'Wire site analytics'.

Rung-2 brand-voice lint (cron growth-voice-lint, Sun 2026-09-27): 62 findings across marketing + docs/blog. abstract noun "Intelligence"=61, em-dash=1. Top: apps\web\app\(marketing)\anns\page.tsx:61 (abstract noun "Intelligence") | apps\web\app\(marketing)\anns\page.tsx:632 (abstract noun "Intelligence") | apps\web\app\(marketing)\blog\page.tsx:65 (abstract noun "Intelligence") | apps\web\app\(marketing)\blog\_posts.tsx:16 (abstract noun "Intelligence") | apps\web\app\(marketing)\blog\_posts.tsx:78 (abstract noun "Intelligence") | apps\web\app\(marketing)\blog\_posts.tsx:97 (abstract noun "Intelligence") | apps\web\app\(marketing)\blog\_posts.tsx:108 (abstract noun "Intelligence") | apps\web\app\(marketing)\blog\_posts.tsx:152 (abstract noun "Intelligence")

Rung-2 brand-voice lint (cron growth-voice-lint, Sun 2026-09-20): 60 findings across marketing + docs/blog. abstract noun "Intelligence"=60. Top: apps\web\app\(marketing)\anns\page.tsx:61 (abstract noun "Intelligence") | apps\web\app\(marketing)\anns\page.tsx:632 (abstract noun "Intelligence") | apps\web\app\(marketing)\blog\page.tsx:65 (abstract noun "Intelligence") | apps\web\app\(marketing)\blog\_posts.tsx:16 (abstract noun "Intelligence") | apps\web\app\(marketing)\blog\_posts.tsx:78 (abstract noun "Intelligence") | apps\web\app\(marketing)\blog\_posts.tsx:97 (abstract noun "Intelligence") | apps\web\app\(marketing)\blog\_posts.tsx:108 (abstract noun "Intelligence") | apps\web\app\(marketing)\blog\_posts.tsx:152 (abstract noun "Intelligence")

Rung-0 freshness: all surfaces within 60d.

Rung-0 brand-voice lint: clean across marketing + blog.

Rung-0 SEO health: 2/12 targets non-200. Failing: https://aigarth.cloud/sitemap.xml (404), https://aigarth.cloud/robots.txt (404)

Week 1 shipped. P0: sitemap.xml + robots.txt live at aigarth.cloud (50+ routes). P0: metadata gaps closed on ipo/pricing/products/useful-proof-of-staking/lp-qubic/anns/marketplace/datasets (8 layout files) + 2 dynamic generateMetadata on anns/[slug] + datasets/[slug]. P0: Plausible analytics wired in layout.tsx (env-gated). P1: Resend newsletter capture shipped — apps/web/lib/db/subscribers.ts + /api/subscribe + /confirm + /unsubscribe + NewsletterForm component placed on / and /blog. P1: /marketing dashboard page live with subscriber chart + KPI cards (subs + Plausible when keyed + GSC rank when wired). P1: 30-keyword target list registered as doc.

Newsletter infra ready. Provider: Resend. Storage: apps/web/data/subscribers.db (better-sqlite3, new dep). Flow: double opt-in via /api/subscribe/confirm. Form: components/marketing/newsletter-form.tsx, source-tagged per page (home, blog-index). Confirmation landing: /newsletter. Env needed: RESEND_API_KEY (optional, rows still stored without it).

X (Twitter) build-in-public scaffolding ready. Playbook at docs/growth/social.md. Bridge at apps/dashboard/src/scripts/x-bridge.cjs (auth/smoke/post/thread/mentions/revoke). Tokens live in apps/dashboard/.env.x (gitignored, just added to .gitignore). 2 new crons live: growth-build-in-public (weekly draft, rung 1), growth-tweet-stale-cleanup (daily, rung 1). 2 new tasks in Phase 26: wire X auth (P0, blocked on founder), generate first thread draft (P1, todo). Founder grants auth via: developer.x.com → new app → OAuth 2.0 → callback http://localhost:8787/callback → scopes tweet.read + tweet.write + users.read + offline.access → drop X_CLIENT_ID + X_CLIENT_SECRET into apps/dashboard/.env.x → run node apps/dashboard/src/scripts/x-bridge.cjs auth.

Growth Engineering onboarded. 25 tasks under Phase 26, 9 crons live (growth-seo-health, growth-uptime, growth-freshness, growth-kpi-digest, growth-blog-topics, growth-distribution, growth-competitors, growth-voice-lint, growth-launch-pitch). Rung-0 baseline: SEO 10/12 (sitemap.xml + robots.txt 404 — Week 1 P0), brand-voice clean after cleanup, freshness clean. 15 em-dash violations cleaned across marketing + blog. Plan: docs/growth/growth-engineering-plan.md.

Rung-0 freshness: all surfaces within 60d.

Rung-0 brand-voice lint: clean across marketing + blog.

Rung-0 SEO health: 2/12 targets non-200. Failing: https://aigarth.cloud/sitemap.xml (404), https://aigarth.cloud/robots.txt (404)

Rung-0 freshness: all surfaces within 60d.

Rung-0 brand-voice lint: 2 issues. Top: docs\blog\2026-08-04-trinary-intelligence-launch.md:82 (em-dash (user-facing copy)); docs\blog\2026-08-04-trinary-intelligence-launch.md:83 (em-dash (user-facing copy))

Rung-0 SEO health: 2/12 targets non-200. Failing: https://aigarth.cloud/sitemap.xml (404), https://aigarth.cloud/robots.txt (404)

Rung-0 SEO health: 2/12 targets non-200. Failing: https://aigarth.cloud/sitemap.xml (404), https://aigarth.cloud/robots.txt (404)

Rung-0 SEO health: 6/12 targets non-200. Failing: https://aigarth.cloud/sitemap.xml (404), https://aigarth.cloud/robots.txt (404), https://aigarth.cloud/ (TIMEOUT), https://aigarth.cloud/ipo (TIMEOUT), https://aigarth.cloud/inference (TIMEOUT), https://aigarth.cloud/image (TIMEOUT)

Rung-0 freshness: all surfaces within 60d.

Rung-0 brand-voice lint: 9 issues. Top: apps\web\app\(marketing)\anns\[slug]\page.tsx:209 (em-dash (should be colon per brand-voice policy)); apps\web\app\(marketing)\anns\[slug]\_components\run-ann-panel.tsx:401 (em-dash (should be colon per brand-voice policy)); apps\web\app\(marketing)\blog\_posts.tsx:1873 (em-dash (should be colon per brand-voice policy)); apps\web\app\(marketing)\datasets\page.tsx:226 (em-dash (should be colon per brand-voice policy)); apps\web\app\(marketing)\datasets\[slug]\page.tsx:251 (em-dash (should be colon per brand-voice policy))

Rung-0 SEO health: 4/12 targets non-200. Failing: https://aigarth.cloud/sitemap.xml (404), https://aigarth.cloud/robots.txt (404), https://aigarth.cloud/ (TIMEOUT), https://aigarth.cloud/ipo (TIMEOUT)

Rung-0 freshness: all surfaces within 60d.

Rung-0 brand-voice lint: 9 issues. Top: apps\web\app\(marketing)\anns\[slug]\page.tsx:209 (em-dash (should be colon per brand-voice policy)); apps\web\app\(marketing)\anns\[slug]\_components\run-ann-panel.tsx:401 (em-dash (should be colon per brand-voice policy)); apps\web\app\(marketing)\blog\_posts.tsx:1873 (em-dash (should be colon per brand-voice policy)); apps\web\app\(marketing)\datasets\page.tsx:226 (em-dash (should be colon per brand-voice policy)); apps\web\app\(marketing)\datasets\[slug]\page.tsx:251 (em-dash (should be colon per brand-voice policy))

Rung-0 SEO health: 2/12 targets non-200. Failing: https://aigarth.cloud/sitemap.xml (ERR), https://aigarth.cloud/robots.txt (ERR)

Doc added: Growth Keyword Target List